About Joaquim, The Founder Behind Battlefield
Born for the battlefield, trained where chaos ruled and discipline was the only law.
I’ve been in places where plans shattered the moment the first shot was fired. NATO missions in the Middle East. North Africa. Environments where only systems, not luck, kept people alive. For that service, I earned three military medals and an honor for distinguished service, not for being the smartest, but for executing when others froze.
That discipline didn’t stay on the battlefield.
Now, I build startups with the same precision and grit. From serving my country to shaping the future, one bold product at a time.
With over a decade in product management and startup building, I’ve launched and scaled 14+ products that moved markets and solved real problems.
I don’t just build products, I architect outcomes. I lead product-first strategies from zero to launch, uniting engineering, design, and growth around one goal: execution under fire.
I thrive where others stall, high-velocity environments where execution beats perfection. I ship fast, learn faster, and push teams beyond “good enough”. Product is war. The battlefield is the market.
That’s why I founded Battlefield Capital, to arm founders with the same systems that kept soldiers alive: clarity, focus, relentless execution. Because building a startup isn’t a pitch competition.
It’s war. ⚔️
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Honors & Awards
- Portugal's Top Fintech & Crypto Creator
- Product Management Top Voice
- Bronze Medal (Issued by Ministério da Defesa Nacional)
- Praise in the Diário da República Portuguesa
"Joaquim and Battlefield helped KuantoKusta develop two new products in record time, with exceptional quality and massive market value. Their hands-on execution and product expertise turned our vision into reality faster than we thought possible"
"Working with Joaquim and Battlefield as investor was the turning point for us. They helped us sharpen our vision, cut through noise, and execute with military-grade discipline. Thanks to their guidance, we went from a messy concept to a scalable AI-driven immigration assistant that users actually trust."
“Savearth went from idea-stage uncertainty to a real impact-driven startup because of Joaquim and Battlefield.
Their no-bullshit feedback and hands-on support gave us the clarity to refine our AI product and the confidence to push forward with growth.”
“Kapisci was just a name when we met Joaquim. With Battlefield’s investment and support, we found our voice, structured our product strategy, and built something real. Joaquim’s ability to see through fluff and push execution is what turned us into a functioning company.”
“Spriva was moving in circles until Joaquim and Battlefield stepped in. They pushed us to refine our positioning, simplify our product, and execute with speed. Their tough love and battlefield-tested frameworks gave us the clarity we were missing."
“Before Joaquim, Roxconnect lacked direction. Battlefield came in, stripped away the noise, and forced us to focus on a clear ICP and product wedge. That shift is what unlocked our traction and growth.”
Say hello: joaquim@battlefield.capital
Porto, Portugal